Case Study: Wayfair achieves global content-management consistency with Brightspot

Home furniture giant Wayfair achieves global content-management flexibility and consistency with Brightspot

Wayfair, the Boston-based global e-commerce home furnishings company, needed a more secure and standardized way to manage content across regions. With multiple CMSs in use across geographies, the company wanted to improve brand consistency and better support the storytelling behind its business, so it selected Brightspot’s unified content platform/CMS.

Brightspot enabled Wayfair to centralize content creation, publishing, approvals, and auditing across its corporate “About Us” and careers sites while integrating with tools like Google Tag Manager and applicant tracking systems. The result was faster self-service page creation in a WYSIWYG interface, stronger security, consistent global content, and better visibility into engagement metrics such as unique visitors and shares.

Wayfair