Case Study: Walmart achieves powerful, scalable brand storytelling with Brightspot

Going beyond retail with a new powerful brand-storytelling approach

Walmart, the world’s largest retailer, needed to modernize its corporate communications to tell more authentic, values-driven stories that connect emotionally with customers. To move beyond a constrained legacy CMS and give editors multi-site, multi-channel publishing and customizable user roles, Walmart turned to Brightspot and its modern CMS platform about ten years ago.

Brightspot migrated Walmart’s corporate site in five months and enabled rapid scaling and editorial efficiency: today Brightspot manages 16 sites (including the corporate US site, international sites, Walmart Careers, and vendor microsites) with 250+ daily editorial users, new sites deployable in minutes, and homepages built in hours. By using Brightspot’s CMS, Walmart streamlined workflows, increased publishing agility, and amplified its brand storytelling across ESG, DEI and other initiatives.

Walmart

Caitlin Brown

Senior Manager of Digital Strategy