Case Study: Newell Brands achieves a cohesive, unified brand identity and faster multichannel publishing with Brightspot

Fostering Brand Unity Through Cohesive Multimedia Experiences

Newell Brands needed to unite the digital presence of its 200 brands across 16 global divisions after a major merger—their corporate site was hard to navigate, visually flat, and failed to tell a cohesive story. To support rich video, compelling imagery and multichannel publishing that would integrate with external sites and apps, Newell engaged Brightspot and its Brightspot CMS (paired with React Native for mobile).

Brightspot consulted with Newell teams, designed and launched the new corporate site in eight weeks, centralized digital assets and workflows, enabled OTT video and easier microsite publishing, and reduced IT dependence by giving editors a single interface. The Brightspot solution delivered a unified brand identity, faster mobile app development (about 33% quicker for the Coleman Get Outdoors app using React Native + Brightspot CMS) and measurable publishing efficiencies across the portfolio.

Newell Brands