Case Study: Hallmark Channel extends year-round audience engagement with Brightspot CMS

Extending the Hallmark Channel's joy year-round with a modern content management system

Hallmark Channel, a beloved entertainment brand known for holiday movies and feel-good programming, wanted its website to better reflect the warmth of its on-air content all year long. To do that, the digital team needed a modern content management system that could support a full sitewide redesign, unify the look and feel across content, and help bridge network programming with the website experience.

Brightspot worked with Hallmark Channel to launch redesigned sites using its multisite CMS capabilities, giving editorial teams a shared infrastructure and flexible tools for promotional modules, content workflows, and seasonal design updates. The result was a more engaging digital experience and measurable growth, with site traffic up 38% and unique visitors up 33%, while also making it easier to adapt quickly to audience needs and changing programming priorities.

Hallmark Channel

Erin Doyle

Senior Director, Digital at Crown Media Family Networks