Case Study: MediaDC achieves unified CMS and faster news delivery with Brightspot

Empowering digital transformation with customizable workflows and single source, unified publishing

MediaDC, publisher of The Washington Examiner, faced a fragmented, heavily customized editorial stack that spanned multiple legacy CMS platforms and left teams dependent on IT. Seeking a single authoring experience and customizable workflows for two distinct publications, MediaDC chose Brightspot’s next‑gen CMS to consolidate publishing operations and modernize both front- and back-end experiences.

Brightspot rebuilt and relaunched both sites in under 90 days, migrating 4 million pieces of content and consolidating eight CMS platforms into one, serving about 600K readers annually. The Brightspot solution delivered multisite management, tailored editorial roles and workflows, improved ad metrics via Chartbeat and comScore integrations, and customized DFP ads—enabling faster publishing, greater editorial autonomy, and ongoing in‑house development.

MediaDC

David Lindsey

Chief Digital Officer