Case Study: Arizent achieves a unified 25-site CMS and increased engagement with Brightspot

Delivering world-class financial analysis from a unified B2B publishing platform

Arizent, the B2B publisher behind titles such as American Banker and Financial Planning, was held back by 17 legacy CMS platforms that fragmented editorial workflows, degraded mobile experience, and limited monetization. Seeking a scalable, customizable multisite solution, Arizent selected Brightspot to provide an open framework and a unified codebase to give editorial teams control and a single authoring point.

Brightspot redeployed Arizent’s 25 sites onto one multisite CMS—consolidating 17 platforms, housing 3.6M editorial assets, serving 2.5M subscribers, and supporting 16 third‑party integrations—while enabling developer ownership and improved mobile and native-ad revenue. With Brightspot custom work (event microsites, affinity modules, personalized recommendations, Web Core Vitals monitoring) and integrations with Piano and Marketo, Arizent streamlined publishing, unlocked new revenue streams, and strengthened engagement across its professional communities.

Arizent

Matt Cribbs

Vice President of Technology