Case Study: SBS achieves multilingual digital publishing efficiency with Brightspot

Delivering diverse digital experiences with SBS Australia's headless CMS implementation

SBS Australia, one of the country’s major free-to-air broadcasters, was managing content across multiple CMS platforms, including Drupal, which made publishing inefficient and difficult to scale. The organization also needed a modern content-management solution that could support digital innovation and multilingual publishing across more than 60 languages, including languages with nontraditional fonts and text. Brightspot provided the headless CMS platform used to address these challenges.

Brightspot implemented a GraphQL-powered headless CMS with customized workflows, content templates, dashboards, and newsroom-specific UI changes to fit SBS’s existing editorial processes. Brightspot also enabled multisite publishing and multilingual support for 70 languages, along with integrations for news feeds, image search, analytics, and proprietary audio/video feeds. As a result, SBS reported greater efficiency, easier content creation, and that its editorial team can now produce 2x the amount of content.

SBS