Case Study: Euromoney streamlines publishing and reduces costs with Brightspot

Delivering digital transformation for a trusted B2B publisher

Euromoney PLC, through its NextGen portfolio of B2B media brands, needed to simplify a complex publishing environment made up of six different CMS platforms and five paywalls. Working with Brightspot, the company set out to support digital transformation, reduce maintenance burden, and enable standardization and content sharing across more than 18 websites and domains.

Brightspot delivered a unified enterprise CMS with B2B functionality and out-of-the-box components, allowing Euromoney to relaunch Euromoney.com and Asiamoney.com in just four months. The solution also integrated newsletters, email, podcasts, video, a paywall, Salesforce CRM, and Euromoney’s proprietary database, helping reduce technology overhead and improve productivity through streamlined workflows and publishing efficiencies.

Euromoney

Eric Johnston

CTO, Financial & Professional Services