Case Study: NBC Sports launches Athlete Direct in five weeks with Brightspot

Connecting student athletes with advertising opportunities in a marketplace designed for brand storytelling

NBC Sports wanted to create a dedicated NIL website to help student athletes connect with brands and help college administrators understand the new name, image and likeness landscape. The challenge was to launch a flexible, engaging content hub quickly while supporting brand storytelling and evolving with the changing NIL environment. NBC Sports chose Brightspot CMS for its functionality, design flexibility, and ability to reduce development effort.

Brightspot helped NBC Sports launch Athlete Direct, a multifaceted content hub built for brand storytelling, with out-of-the-box content types, templates, and intuitive editorial tools. The site went live in just five weeks, giving NBC Sports a fast path to market and a platform it could easily adapt over time. Brightspot enabled NBC Sports to deliver a richer user experience without adding heavy dev work.

NBC Sports

Sara Roy

Digital Partnership Project Manager