Case Study: Special Olympics boosts engagement, site speed and fundraising with Brightspot CMS

Building a world of inclusivity with a dynamic and accessible content platform

Special Olympics, a global nonprofit celebrating its 50th anniversary and launching a high-profile "50 Game Changers" video series, needed to replace a legacy CMS that was slowing publishing, hurting SEO and accessibility, and limiting fundraising and engagement. To modernize their digital presence and streamline content operations, Special Olympics selected Brightspot and its Brightspot CMS to power a redesigned, more flexible website experience.

Brightspot implemented a modern CMS with faster load times, intuitive architecture, mobile-friendly design, geolocation features, Brightcove integration and customizable publishing workflows, launching the revamped SpecialOlympics.org in under 90 days and now powering 14 Special Olympics sites. As a result, Brightspot helped drive a 25% increase in time on site, 20% year-over-year growth in page views, a 50% decrease in page load times, stronger fundraising outcomes and a top-10 ranking among nonprofit websites.

Special Olympics

Timothy P. Shriver

Chairman