Case Study: DispatchHealth achieves 40% SEO boost with Brightspot CMS

Brightspot allows DispatchHealth to migrate off WordPress in less than two months

DispatchHealth, a Denver-based in-home care provider, had rapidly expanded from six cities to 55 and outgrew its WordPress website. The team needed a better way to manage thousands of pages, support a major rebrand, and preserve the SEO value it had built without relying on designers for every update. Brightspot’s CMS was chosen to help solve these content and publishing challenges.

Brightspot migrated DispatchHealth off WordPress in just 60 days, using modular content, shared components, and built-in key phrase replacement to streamline site management and create location-specific pages at scale. The new Brightspot-powered site supported DispatchHealth’s new brand identity, simplified updates across thousands of pages, and delivered a 40% boost in SEO reach with no loss in search visibility.

DispatchHealth

Andrea Pearson

Chief Growth Officer