Case Study: Mattress Firm achieves accelerated content-to-commerce growth and higher conversions with Brightspot

Accelerating the consumer's digital journey with a modern content-to-commerce platform

Mattress Firm, a national mattress retailer, partnered with Brightspot to relaunch MattressFirm.com and its blog The Daily Doze as part of a push to strengthen its digital presence. Facing the need to better organize content, educate shoppers, integrate with existing data and e-commerce partners, and surface blog content alongside promotions, Mattress Firm sought a content-to-commerce solution that would increase SEO and brand awareness while reducing dependence on development resources.

Brightspot delivered a headless, API-first CMS with homepage syndication, robust tag/taxonomy management, custom workflows and templates, and integrations with Mattress Firm’s data and commerce partners. The implementation empowered marketing teams to publish faster, supported the Sleep.com launch and The Daily Doze content, cut bounce rates by 20%, produced double-digit conversion gains on key entry pages, and enabled a campaign microsite to be designed and launched in under 10 days.

Mattress Firm

Justin Laurenzi

Director of Digital Product & eCommerce