Case Study: Buy Paris Duty Free achieves 24/7 synchronized Full‑HD video walls and high‑impact airport retail displays with BrightSign players

TMM and BrightSign digitize the fagship stores of Buy Paris Duty Free

Buy Paris Duty Free, the retail brand run by the Société de Distribution Aéroportuaire at Paris Charles de Gaulle airport, needed high-impact digital signage for its flagship stores but faced tight space behind screens, strict 24/7 reliability requirements, full HD playback needs, low heat and power constraints, and precise multi-screen synchronization. To meet these challenges, integrator TMM Communication selected BrightSign players (notably the HD210 and HD1010) as the core digital signage platform.

BrightSign delivered a networked solution of more than 110 HD210 and HD1010 players across four store locations, powering synchronized video walls (including 9 m² and 14 m² display walls and a 36-screen column), IR-triggered interactivity, and centralized management. The BrightSign players’ compact, solid-state design provided Full HD synchronization with very low power and heat, enabling flawless 24/7 operation, striking visual impact that captivates travelers, and a scalable installation that avoided the higher power and space demands of PC-based systems.

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