Case Study: Takko Fashion achieves impactful Russian market entry with BrightSign digital signage

Takko Adopts Brightsign to Spearhead Move into Russia over 150 Players Used in Fashion Chain’s First Non-EU Stores

Takko Fashion, one of Europe’s leading value fashion retailers with 1,700 outlets, entered Russia—the chain’s first stores outside the EU—and needed to create a strong, low-maintenance digital presence to engage young, fashion‑conscious customers. To meet reliability and simple content‑management requirements, Takko selected BrightSign, deploying BrightSign XD230 players and the BrightSign Network.

BrightSign supplied a turnkey solution of 168 XD230 players across 28 Russian stores (six players per store) to drive 3x3 window and central video walls plus four additional in‑store screens, with content pushed via the BrightSign Network. The BrightSign installation delivered an “always‑on” visual impact that draws attention day and night, proved cost‑effective and highly reliable, and enabled easy seasonal and promotional updates—a measurable rollout of 168 players across 28 locations.

Takko Fashion

Evgeniy Kozlovskiy

Takko Fashion