Case Study: Société de Distribution Aéroportuaire (BUY PARIS DUTY FREE) achieves high-impact, synchronized Full HD video walls and 24/7 reliable digital signage with BrightSign

Société de Distribution Aéroportuaire - Customer Case Study

Société de Distribution Aéroportuaire (SDA), the joint venture behind BUY PARIS DUTY FREE, needed a digital signage solution for high-impact retail environments at Charles de Gaulle airport that could run 24/7, fit into tight spaces behind screens, emit very little heat, play Full HD video and synchronize content perfectly across complex multi-screen video walls. SDA engaged TMM Communication and selected BrightSign players (HD210 and HD1010) to meet these constraints.

TMM deployed more than 110 BrightSign players across four airport stores — powering double ceiling screens, a 9 m² wall, pairs of 14 m² display walls and a 36-screen circular column — with synchronized Full HD playback, IR-triggered interactivity and centralized network management. BrightSign’s solid-state, low-power players delivered flawless synchronization, industrial 24/7 reliability and minimal heat, creating striking, measurable high-impact POS messaging that captivated travelers and scaled across multiple duty-free locations.

Société de Distribution Aéroportuaire