Case Study: Shell achieves increased non‑fuel sales and ad revenue with BrightSign Network

Shell harnesses BrightSign Network to Boost Non-Fuel Sales

Shell wanted to boost non-fuel sales and monetise forecourt traffic at its petrol stations in Turkey by deploying in-store digital signage to promote offers and carry paid advertising. Working with digital media partner Linova, Shell selected BrightSign hardware and the BrightSign Network Enterprise Edition to deliver a reliable, centrally managed digital media solution across its retail forecourts.

Linova designed and installed the Shell Digital Media Network using BrightSign solid‑state players and the BrightSign Network Enterprise Edition (self‑hosted), connecting over 390 screens in about 400 stations with plans to expand to 1,000+ locations. The BrightSign-powered network went live in under 12 months, provides 24/7 broadcasting and reporting, covers roughly 70–80% of Turkey’s area, and generates incremental revenue from promoted offers and paid advertising under a five‑year contract.

Shell