Case Study: Selfridges achieves standout interactive window engagement for Denim Studio with BrightSign players

Selfridges turns to BrightSign™ players for Denim Studio launch

Selfridges turned to BrightSign to help launch its new Denim Studio at the Oxford Street flagship, needing eye-catching, interactive window displays to engage shoppers for the world’s biggest denim store. BrightSign solid-state players (XD230) were supplied via Pixels and integrated by Freehand to drive multiple Samsung screens across four prime windows, bringing together photography, social feeds and dynamic content.

BrightSign players powered an eight-screen photographic studio, portrait and landscape displays showing live Instagram feeds, a time‑lapse loop and an RSS ticker, with Selfridges owning eight BrightSign units and hiring additional XD230s from Freehand for the event. The installation boosted in-store engagement in line with Selfridges’ strategy—supported by BrightSign’s reliable Full HD playback and easy content management—and complements denim category growth of over 50% in four years (leading to a £6M investment and expectations to sell nearly two pairs of jeans every minute).

Selfridges