Case Study: Selfridges boosts denim launch engagement with BrightSign digital signage players

Selfridges launches Denim Studio with BrightSign, driving 50% denim sales growth

Selfridges, a world-renowned department store, faced the challenge of creating an engaging and interactive launch for its new Denim Studio to appeal to modern consumers. To power the digital signage for this event in its prime Oxford Street windows, Selfridges turned to BrightSign and utilized its XD230 solid state media players.

BrightSign implemented a solution using its players to drive multiple screens, including a live Instagram feed and time-lapse video, creating a dynamic and first-of-its-kind interactive display for the store. The results were highly successful, aligning with a strategy that had already grown denim sales by over 50% in four years. BrightSign provided the reliable and flexible technology that helped Selfridges launch its £6M+ Denim Studio, which is expected to sell nearly two pairs of jeans every minute.

Selfridges