Case Study: Peeps & Company achieves immersive synchronized video, audio and lighting experiences with BrightSign

Retail Displays with Synchronized Video, Audio and Lighting

Peeps & Company, the flagship retail store from candy maker Just Born, Inc., needed a way to create an immersive, sensorily engaging shopping environment while supporting frequent content updates and in‑store management by non‑technical staff. To solve this, they selected BrightSign as their preferred digital‑signage vendor, deploying BrightSign controllers along with BrightAuthor presentation software and BrightSign Simple Networking to drive synchronized video, audio and lighting across the store.

BrightSign supplied eight NEC wall‑mounted displays (with a ninth BrightSign controller as master), synchronized with a 4,000‑node ceiling LED array and choreographed music using BrightAuthor; Simple Networking lets store managers push updates without IT support. The BrightSign solution delivered reliable, clean 1080i video playback, easy in‑store content updates, and a consistently synchronized audio‑lighting experience, earning the project a ProAV 2010 Spotlight Award and enabling Peeps & Company to refresh seasonal and promotional content with minimal technical overhead.

Peeps & Company

Kathy Bassininski

VP of Brand Development and Corporate Services