Case Study: Levi’s achieves a fail-safe, centralized Times Square LED experience powering 10 million pixels with BrightSign

Reflect, BrightSign and D3 Team Up to Deliver Impressive LED Arrays for Levi’s in Times Square

Levi's opened a nearly 17,000-square-foot flagship in Times Square and needed a modern, brand-forward environment that told its story across prominent AV features. Reflect and D3 LED designed massive LED vignettes, and BrightSign supplied the media-playback infrastructure—specifically BrightSign XT1144 media players—to provide a fail-safe platform for distributed content.

BrightSign XT1144 players power 10 million LED pixels covering more than 1,000 square feet across three major panels (a 41-foot curved entrance panel, an escalator wrap, and an 82-foot-wide U-shaped grand-hall display). The full array is driven by just two XT1144 units (with two additional XT1144s for redundancy), enabling Reflect to run content for the entire store reliably and deliver a high-visibility, immersive digital experience.

Levi's