Case Study: Peterbilt Motors creates a reliable, modern lobby video wall with BrightSign

Peterbilt Motors powers a reliable portrait lobby video wall with BrightSign

Peterbilt Motors, a leading builder of heavy-duty commercial trucks, wanted to create a stronger first impression at its corporate headquarters with a dynamic video wall in its bright, naturally lit lobby. The challenge was to find a dependable digital signage solution that could run vivid, readable content continuously without interruption and that their team could easily manage on their own.

The solution implemented by BrightSign used a purpose-built, solid-state media player to power a portrait-format LED video wall. This provided Peterbilt with a reliable, always-on platform for displaying branded content, resulting in an adaptable canvas for marketing and company news that stays legible in daylight. The BrightSign system gave the communications team direct control for easy refreshes and reduced the total cost of ownership through low maintenance and power draw.

Peterbilt Motors