Case Study: Oil Can Henry’s achieves nearly $22-per-vehicle (20% increase) in average ticket with BrightSign digital signage

Oil Can Henry’s - Customer Case Study

Oil Can Henry’s, an Oregon-based vehicle maintenance chain with more than 100 shops best known for its 20-point full-service oil change, sought a way to better engage the captive audience of customers waiting in their cars. To do this the company installed touch-based digital signage displays (ELO 42-inch interactive touchscreen) in service bays and deployed BrightSign media players (BrightSign XD1132) to drive live camera views, service reminders and interactive content.

BrightSign implemented a single BrightSign XD1132 per bay to decode two video feeds, ingest MJPEG camera streams at 15 frames per second, manage POS integration and serve interactive 1–3 minute service videos via the BrightSign Network. The pilot produced measurable results — pilot locations reported average total ticket service increases of nearly $22 per vehicle, an overall increase of more than 20 percent — validating BrightSign’s solution and supporting broader rollout.

Oil Can Henry’s