Case Study: MovieBus achieves streamlined Wi‑Fi delivery and geo‑fenced content updates with BrightSign’s LS422 and XD1032 players

MovieBus - Customer Case Study

MovieBus operates a fleet of 400 busses across Mexico and Latin America, offering curated on-board entertainment—movies, TV shows, advertising and informational programming—tailored by route. Multimedia rights are tightly controlled and content updates had been delivered on hard drives from distributors, a cumbersome process, so MovieBus moved to a streaming-based approach using BrightSign’s LS422 and XD1032 players to modernize distribution.

BrightSign implemented a streaming solution that delivers new movies over wireless internet access (Wi‑Fi) during terminal stops and uses BrightSign’s geo-fencing feature to push relevant, timely content tied to upcoming stops. The BrightSign deployment eliminated the physical hard-drive workflow, enabling real-time, route-specific updates across MovieBus’s 400-bus fleet and streamlining content delivery and management.

MovieBus