Case Study: Lincoln Park Zoo enhances visitor engagement with BrightSign digital signage

Lincoln Park Zoo deploys 8 digital displays with BrightSign to boost visitor engagement

Lincoln Park Zoo, established in 1868, sought to modernize its visitor experience by moving away from static signage. Their challenge was to implement a solution that improved guest navigation, communication, and engagement without detracting from the zoo's natural beauty or disrupting its animal inhabitants. They partnered with vendor BrightSign to utilize their XD5 media players as part of this digital transformation.

The solution involved deploying BrightSign-powered digital displays, including outdoor kiosks and indoor video walls, in partnership with Peerless-AV. This provided the zoo with a reliable and flexible content management system. The results included greater visitor engagement, improved operational efficiency through remote updates via brightAuthor, and the creation of new revenue streams through promotional advertising, all while preserving the zoo's natural environment.

Lincoln Park Zoo