Case Study: Lifeproof Uses BrightSign for Interactive POP Displays in Best Buy

LifeProof Chooses BrightSign for POP Displays in Best Buy

Lifeproof, a manufacturer of rugged cases for iPhone and iPad, wanted a point-of-purchase display for Best Buy that could fit into a compact in-store format and present rich, interactive content to help customers understand its products in the increasingly competitive iOS accessories market. The company needed a display that reflected the value of the Lifeproof brand while encouraging shoppers to engage with the products on the shelf.

Lifeproof deployed BrightSign players in inline POP displays across Best Buy’s 800 U.S. stores, using about 1,600 HD1020 players to power touch-interactive video vignettes and a “virtual salesperson” experience. BrightSign says the players delivered more than 99.9 percent uptime and gave Lifeproof a cost-effective way to roll out the displays while keeping maintenance needs low.

Lifeproof

Kyle Ballarta

Marketing Director