Case Study: Harry & David achieves high-definition, reliable airport digital signage with BrightSign

Leading US Food Gift Retailer Harry & David Selected Roku’s Brightsign HD2000 for its First Venture into Digital Signage

Harry & David, the leading US food gift retailer, wanted to deploy its first digital signage installation to promote plant tours and retail offerings at the new Jackson County Airport. They needed a high-definition, reliable, low‑maintenance playback solution that could run continuously, recover from power failures, and deliver stunning video—so they selected BrightSign’s HD2000 digital media player.

BrightSign’s HD2000 drives a portrait-mounted 42-inch display playing 1080p MPEG content in two alternating 15‑second loops (initially via CF card, with plans to use BrightSign Network Manager for remote updates). The installation reaches roughly 300,000 passengers a year, delivers high-quality, hands‑off playback with fast recovery from outages, and provides a scalable platform for future content management—demonstrating BrightSign’s reliability and operational impact.

Harry & David

Chris Robinson

Director of Corporate Television