Case Study: IKEA creates an immersive shopping experience with BrightSign

IKEA launches immersive shopping experience in under 2 months with BrightSign

IKEA sought to enhance the customer experience in the homeworking department of its flagship London store, aiming to create an immersive and interactive space. The challenge was to draw visitors in and increase engagement with the products in a high-tech way. To realize this vision, they partnered with BrightSign and the creative agency Motion Mapping, utilizing BrightSign HD224 media players and BrightAuthor:connected software.

The solution involved a synchronized digital display network powered by BrightSign players, driving 4K screens and projection mapping onto furniture to create an interactive environment. BrightSign's reliability, ease of use, and cost-effectiveness were key to the project's success, which was completed in under two months. The results were highly positive, with IKEA staff reporting that customers spent more time in the section and showed increased interest. The installation so impressed IKEA's management that they promoted it to other stores as a model to follow.

IKEA