Case Study: GHD improves in-store engagement with BrightSign Built-In interactive beauty displays

Ghd boosts in-store engagement with BrightSign’s Brightness-Powered displays for 21.5-inch interactive kiosks

GHD, a global leader in premium hair styling tools, faced the challenge of creating interactive in-store displays that would remain clearly visible behind mirrored glass, a requirement that caused traditional digital signage to lose over half its brightness. They needed a purpose-built digital signage solution that could deliver bright, clear visuals, integrate with sensor technology, and scale across their European retail locations.

BrightSign addressed this by providing its BrightSign Built-In technology embedded inside Bluefin High-Bright displays. This all-in-one solution, integrated with Nexmosphere sensors, created an engaging experience where content and lighting changed as shoppers interacted with products. The result for GHD was increased customer engagement and education, reliable operation, and faster rollouts, allowing them to successfully expand the interactive kiosk program across the UK and Europe.

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