Case Study: First Impression powers an interactive perfume experience with BrightSign

First Impression powers an interactive perfume display with BrightSign and 2 HD1024 players

The customer, First Impression, an audiovisual company, was challenged with creating an innovative and reliable interactive display to launch a new perfume collection for the House of Rituals flagship store. They partnered with vendor BrightSign, utilizing BrightSign players, to build a scent experience that would strengthen the brand and provide valuable marketing data.

BrightSign implemented a solution where its HD1024 players power an interactive lab. Customers use iPads to input preferences, which triggers LED lights under selected perfume bottles and plays descriptive videos. This resulted in an immersive and stable showcase that reliably delivers marketing data for the brand. BrightSign's technology also allows for flexible content management through BrightAuthor Connected and a custom app for easy seasonal updates.

First Impression