Case Study: ECI Communications achieves 3–5× frozen food sales lift and increased shopper engagement with BrightSign digital signage

ECI Installs BrightSign Digital Signage Players at Grocery Chain’s 680+ Locations

ECI Communications, a national audio/video systems contractor, was asked to roll out video signage across a grocery chain’s more than 680 locations to attract shoppers, highlight frozen-food brands and boost sales. The signage needed to fit the stores’ look, withstand 24/7 operation, be tamper‑proof and allow centralized content control, so ECI chose BrightSign hardware—specifically BrightSign HD110 dynamic looping players—to meet those requirements.

ECI installed ultra‑compact BrightSign HD110 solid‑state players hidden behind 26" commercial monitors mounted above freezers, using BrightAuthor software for easy playlist creation and centralized publishing. The BrightSign solution delivered higher reliability and lower cost than PC systems, and the grocery chain saw frozen‑food sales at video‑equipped freezers grow by 3–5× versus conventional freezers, producing a faster‑than‑expected ROI and robust, low‑maintenance operation.

ECI Communications

Robert Crozer

Owner