Case Study: Diversified Media Group achieves enhanced fan experience at Yankee Stadium with BrightSign HD digital signage

Digital signs installed at all nineteen concession stands provide unique visual experience and effectively markets vendor brands

Diversified Media Group (DMG), a leading digital signage integrator, was hired during construction of the new Yankee Stadium to create dynamic menu boards and brand promotions for the concessions. Faced with a tight five-week timeline before opening day and requirements for excellent HD image/video quality, quick installation, and networkable content updates, DMG selected BrightSign and its BrightSign HD210 digital sign controllers for the project.

DMG deployed BrightSign HD210 units to drive digital signs at all nineteen concession stands, delivering high-end playback, reliable operation and a visually engaging fan experience that effectively markets vendor brands. BrightSign’s networkability will be enabled next season using BrightSign Network Manager to support remote content updates (avoiding manual SD card swaps); the installation met the compressed schedule and left the client very satisfied.

Diversified Media Group

John Melillo

President