Case Study: Comfort Dental Group achieves local community engagement and ad revenue with BrightSign

Comfort Dental Group - Customer Case Study

Comfort Dental Group, the largest dental franchise in the U.S. with about 150 offices in 13 states, needed a way to preserve its neighborhood feel while managing consistent yet hyper-local content across its waiting rooms. To showcase local student achievements through its “Screen of Fame” and keep patients engaged, Comfort Dental turned to BrightSign, deploying BrightSign HD222 players and BrightSign Network to meet both local and network-wide content needs.

BrightSign supplied HD222 media players at each site and centralized management via BrightSign Network, enabling universal ADA updates and marketing alongside localized videos, news, weather and cross-promotions. The network also unlocked local ad revenue (partners like the Colorado Rockies and Special Olympics), helped retrofit or outfit new franchisees quickly, and is nearing deployment across 150 locations — with ad sales often recouping setup costs in just a few months and strong positive reception from patients and franchisees.

Comfort Dental Group

Neil Norton

Executive Vice President