Case Study: Westfield achieves seamless wrap-around curved-column digital signage with BrightSign

BrightSign supports unusual digital signage column

Westfield commissioned an unusual cylindrical digital signage column at the Westfield Shopping Centre in White City, London and needed a solution that would display branded content clearly on a curved, non-standard screen. BrightSign (delivered with Project Audio Visual) provided the digital signage hardware and software—BrightSign players and BrightAuthor—to address the challenge of a bespoke curved format.

BrightSign configured the media player to the exact 820 x 580 resolution so content wraps correctly around the column and used BrightAuthor for fast setup, avoiding trial-and-error and meeting tight deadlines. The BrightSign solution also enables remote content updates for seasonal branding, delivers HD video quality and a solid‑state platform for streaming presentations and live TV, improving visibility and ease of content management for Westfield.

Westfield

Steve Hudson

Sales Director of Project Audio Visual