Case Study: El Palacio de Hierro achieves a striking, reliable storewide digital signage experience with BrightSign

BrightSign Powers Digital Signage in Latin America’s Largest Department Store

El Palacio de Hierro, the upscale flagship department store in Polanco and the largest in Latin America, completed a $300M renovation and faced the challenge of delivering a dramatic centerpiece and comprehensive digital signage across more than half a million square feet under tight time and budget constraints. Rather than traditional stained glass, consultants at Basha and vendor BrightSign implemented a modern LED-based solution, with BrightSign’s 4K digital signage media players specified to power the store’s new networked displays and interactive wayfinding kiosks.

BrightSign’s players manage content across the installation — including a 60-inch LED sphere, a full-ceiling LED display, a video wall of 20 55-inch LCDs, 19 90-inch atrium screens and multiple large LED displays — delivering a reliable, budget-friendly, and dynamic centerpiece that can be altered to fit any mood. According to Basha, BrightSign’s reliability enabled the team to assemble an eye-catching network that improves customer wayfinding and dazzles El Palacio de Hierro’s clientele, with the player network driving dozens of high‑visibility screens across the flagship store.

El Palacio de Hierro