Case Study: Vue Entertainment achieves cinema-wide digital signage and centralized content management with BrightSign

BrightSign Players Power Signage Screens at Vue Entertainment Success of eleven cinema roll-out inspires wider installation

Vue Entertainment, one of the UK’s largest cinema chains, needed to replace static posters and low‑resolution retail advertising across its 85‑site estate. For an initial multi‑site upgrade (eleven cinemas, including a new‑build in Darlington) Vue chose BrightSign, deploying BrightSign XD232 players (supplied by Midwich and installed by system integrator 360 Digital) and BrightSign Network Enterprise Edition to centralize content hosting and digital signage management.

BrightSign’s solution—networked XD232 players driving Full HD screens, a nine‑screen frame‑accurate synchronized video wall and 13 Samsung UE55D screens at Darlington—plus BrightSign Network Enterprise Edition for central content distribution, allowed a small team to manage playback for the entire network from one office. The rollout delivered timely, targeted HTML5 and video promotions, removed the need for manual poster changes, ran with very few day‑to‑day issues, and its success has already inspired a wider BrightSign roll‑out across Vue’s estate.

Vue Entertainment