Case Study: Mercedes-Benz achieves immersive, synchronized pop-up showrooms with BrightSign

BrightSign Players Power New Mercedes-Benz Pop-up Stores in Major U.S. Cities

Mercedes-Benz opened two limited-run pop-up stores in high-end malls in Miami and Chicago and faced the challenge of showcasing new models in tight retail footprints. To maximize impact in the compact spaces, Mercedes-Benz relied on BrightSign hardware and software—specifically BrightSign HD223 media players and the BrightWall™ feature within BrightAuthor—to drive synchronized digital signage and immersive video walls throughout each store.

BrightSign’s HD223 players fed 60 screens per store (41 × 43", 15 × 32", 4 × 65") and used BrightWall to perfectly synchronize three video walls—a 16‑screen 4x4 wall plus two angled, tiled walls with mixed orientations and depth—creating striking, three-dimensional artful backdrops and informative displays. The BrightSign-driven solution helped Mercedes-Benz maximize limited square footage, attract customers and showcase vehicles across a two-month run in Miami and Chicago, with the deployment’s measurable scope captured by the 60 displays and three synchronized video walls in each location.

Mercedes-Benz