Case Study: Starbucks achieves a personalized, HD live-barista drive-through experience with BrightSign digital signage

BrightSign Personalizes the Drive-through Experience at Pennsylvania Starbucks

Starbucks’ Valley Forge, PA franchise wanted to personalize its drive‑through experience while still meeting corporate standards and managing content remotely. BrightSign was engaged to solve space and technology constraints using its BrightSign HD222 digital signage media player and the Menuboard Manager® content management system; challenges included fitting dynamic menu and seasonal content into a limited drive‑through footprint and displaying a full‑HD live video feed of the barista more than 150 feet away.

BrightSign’s solution deployed an outdoor multi‑zone menu board powered by the HD222, with a PoE surveillance camera streaming full‑HD video over IP to a smaller zone on the screen and Menuboard Manager enabling remote content control (system integrated by OSM Solutions). The result: the franchisee can customize promotions within Starbucks’ guidelines, deliver a personalized live barista interaction that differentiates the drive‑through, and manage content remotely with reliable HD playback over long distance.

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