Case Study: WaiveCar achieves GPS-targeted, affordable mobile out-of-home advertising with BrightSign

BrightSign Enables Out-of-Home Advertising with a Sharing-economy Twist

WaiveCar is a Los Angeles–based start-up that combines car-sharing with out-of-home (DOOH) advertising, offering the first two hours of driving free and selling 15‑second ad spots for 2.9 cents. To scale its fleet-based ad model and give advertisers a simple way to create, upload, schedule and target mobile ads, WaiveCar needed reliable in-vehicle media players with GPS-based targeting and platform integrations—workstreams that involved BrightSign and its HD1023 media players.

BrightSign’s HD1023 players deliver and schedule ad content to the double-sided LCD screens on WaiveCar vehicles and use built-in GPS geofencing so advertisers can target messages by location. Integrated with Adomni and Five Tier’s self-serve DOOH platforms, the BrightSign-enabled solution made it easy to push campaigns to WaiveCar’s fleet, which has grown to 19 vehicles in Los Angeles and three in New York, and has driven increased ad placement ROI through precise proximity targeting and a dead‑simple advertiser experience.

WaiveCar

Zoli Honig

Co-founder