Case Study: Equalize Advertising Solutions achieves a 10% sales lift and DSE Gold with BrightSign

BrightSign-enabled Video Wall Brings Menu to Life at Pear Street Bistro

Equalize Advertising Solutions was hired to modernize Pear Street Bistro’s interior and “bring the menu to life” using digital signage. The challenge was to deliver superb, brand-consistent content on a reliable platform that could create distinct atmospheres throughout the day while compensating for screen bezels. To meet these needs, Equalize selected BrightSign HD220 players and BrightAuthor software as the core playback solution.

BrightSign-powered HD220 players drove an impressive 4x2 portrait video wall fed with 5K source content split into eight 1920x1080 streams; content is updated monthly and scheduled (60-second lunch and dinner segments, “Late Night Lounge,” plus more than 50 short menu clips and a motion identity piece). The BrightSign solution delivered measurable impact: Pear Street Bistro reports roughly a 10% increase in patron traffic and food/drink sales (payback in about nine months), about 1.5 hours of rotating content so diners rarely see repeats, and industry recognition with a DSE Gold Award.

Equalize Advertising Solutions

Larry Souza

Director of Sales