Case Study: CNBC achieves real-time studio background content control with BrightSign digital signage players

BrightSign Announces Collaboration with CNBC

CNBC, the global business news network, needed to make the monitors behind its anchor desks more timely and flexible — they were previously limited to looping, out-of-date background content. To address this, CNBC selected BrightSign and its digital signage media players and app to improve how background content is selected and displayed during broadcasts.

BrightSign developed and deployed its media players along with a custom web page that gives CNBC staff real-time control to switch content sources and reflect breaking news as it happens. The BrightSign solution delivered a scalable, studio-grade installation that turned underutilized screens into timely, controllable backdrops, improving on-air relevance and operational agility.

CNBC

Lou Visconti

Production Technology Specialist