Case Study: Zephyr Media Inc. achieves a high-impact DOOH advertising network at Austin Fan Fest with BrightSign

BrightSign and Zephyr Media Team to Deliver Robust DOOH Advertising Network

Zephyr Media Inc. needed to deliver a high-impact Digital Out Of Home (DOOH) advertising network for Austin Fan Fest 2013 — a four-day, 12‑square‑block festival tied to the Formula One U.S. Grand Prix — that could reach a large, affluent outdoor audience and support both sponsor advertising and urgent public-service messaging. To meet that challenge Zephyr partnered with BrightSign, deploying BrightSign’s market-leading digital signage players and networking solutions.

BrightSign’s players powered Zephyr Media Inc.’s DOOH network, driving a 33‑foot‑wide HD screen visible from nearly a quarter mile away and running sponsor creative plus pro bono 15‑second Philippines relief PSAs twice every 45‑minute segment for three days. The BrightSign-powered solution delivered broad festival reach across the footprint, enabled targeted sponsor exposure and measurable public-service impressions, and helped maximize sponsor ROI while generating donations for relief efforts.

Zephyr Media Inc.

Luke McEvoy

Vice president of marketing