Case Study: Johnny Rockets boosts guest engagement with BrightSign digital signage and Rockbot music

BrightSign and Rockbot Keep Johnny Rockets Rockin

Johnny Rockets, the American diner-themed chain with more than 215 locations, sought to enrich the dining experience by integrating digital menu boards with in-restaurant entertainment. To accomplish this, Johnny Rockets partnered with BrightSign, deploying BrightSign’s XD digital signage media players alongside the Rockbot music and media platform to create integrated display and audio hubs throughout their restaurants.

BrightSign-powered wall-mounted displays show menus and drive a Rockbot-curated soundtrack that corporate teams program by daypart while guests can request songs via their smartphones. After a successful pilot, BrightSign-driven digital signage became the chosen solution across the brand: 41 restaurants are now outfitted with the BrightSign/Rockbot system, with new franchisees being deployed each month, boosting interactivity and consistent entertainment across the chain.

Johnny Rockets