Case Study: Fabo achieves seamless e-commerce modernization with Brights

Fabo tripled Black Friday orders with Brights

Fabo, a major online retailer of premium cosmetics in Ukraine, sought to modernize its e-commerce platform and internal operations. They faced challenges like implementing complex catalog filters, integrating multiple payment systems, and building a robust CMS to streamline workflows across departments. The vendor, Brights, was engaged for e-commerce development and application modernization services.

Brights developed a solution using Laravel and Nuxt.js, creating an enhanced catalog with dynamic filters, integrating Apple Pay and Google Pay, and building a flexible CMS. They also implemented personalized care selections and a content magazine. The results were significant: the site tripled its Black Friday orders, attracted over 7,000 new customers annually, and achieved steady growth with monthly sessions surpassing 60,000.

Fabo