Case Study: ARX streamlines car insurance purchasing with Brights

ARX boosts mobile insurance purchases with Brights, serving 75% mobile users

ARX, a market leader in its segment, faced the challenge of updating its technically outdated online car insurance platform to better reflect its brand values and meet modern user expectations. The goal was to create a commercially efficient and user-friendly e-commerce product that would stand out in a crowded market. Brights was engaged to develop this new car insurance marketplace.

Brights conducted extensive research, identifying key user pain points and designing a user flow split into six clear stages. They prototyped two approaches, ultimately implementing a classic step-by-step e-commerce model that proved most effective for the broad audience. The solution emphasized mobile design and integrated additional sales seamlessly. Brights' work resulted in 88% of test users successfully completing a purchase within the allotted time and 64% opting for policies with add-on products.

ARX