Case Study: Sonic achieves increased marketing productivity and project visibility with Brightpod

Sonic - Customer Case Study

Cooper Niswonger, Communications Manager at Sonic in Santa Rosa, CA, leads a 28-person in-house marketing team at a fast-moving tech company handling nearly 40 ongoing multi-channel projects across different cities. The team needed more cohesive internal communication and structured task management to track daily deliverables, involve the right stakeholders, and keep projects moving smoothly.

Sonic adopted Brightpod to centralize projects and communication; the intuitive platform let them categorize work by “clients” (used for geography), assign tasks, and monitor progress in real time. The switch was quick with little learning curve, and Brightpod has become a key productivity tool—clarifying workflows, improving cross-team communication, and making it easier to prioritize and track daily work.

Sonic

Cooper Niswonger

Communications Manager