Case Study: iHeartLocal achieves streamlined project management and faster team onboarding with Brightpod

iHeartLocal - Customer Case Study

iHeartLocal, a local discovery app and merchant analytics platform, needed a more structured way to manage marketing and product work across street teams, developers, product managers and interns. Director of Marketing Michelle Shopshire-Morley was juggling event, digital, SEO and social projects and wanted a clearer workflow and better project visibility than their previous Trello setup.

They switched to Brightpod, adopting Pods and Workflow to centralize tasks, delegate easily and give interns a repeatable process. The team made a full switch after only a few days of testing; Brightpod streamlined collaboration, improved accountability across teams, and provided strong support—helping iHeartLocal scale marketing and product efforts with greater clarity and efficiency.

iHeartLocal

Michelle Shopshire-Morley

Director of Marketing