Case Study: Idenna Creative Agency achieves improved time management and streamlined project planning with Brightpod

Idenna Creative Agency - Customer Case Study

Idenna Creative Agency is a 13-person Cornwall-based creative studio led by project manager Sam Shrimpton, producing film, photography, radio, copy, design and PR for fast-turnaround advertising and business development work. Managing 25+ concurrent projects exposed limits in their previous tools (Daylite/Office Time): they needed a more agile, collaborative system to track tasks, time and real-time communication so client needs wouldn’t slip.

They switched to Brightpod (used alongside Office Time), completed a one-month rollout with brief training, and integrated Brightpod’s “Me” view with their agile whiteboard workflow. The change delivered clearer pipelines, better workload visibility and time tracking, faster reactive collaboration and improved project planning—helping the team manage budgets and deliver more reliably.

Idenna Creative Agency

Sam Shrimpton

Project Manager