Case Study: Bread Financial boosts workforce financial confidence with BrightPlan

Bread Financial boosts first-year enrollment above target with BrightPlan

The customer, Bread Financial, faced the challenge of engaging a large, distributed workforce of 6,500 associates, many of whom work in high-stress call center environments. To address the direct costs associated with stress and burnout, they turned to vendor BrightPlan to implement a wellbeing program called LivingWell.

BrightPlan's solution, LivingWell, was designed with specific choices to build trust and drive participation, such as being branded separately from Human Resources and allowing hourly associates to participate on company-paid time. This program successfully achieved above-target enrollment in its first year. As a result, Bread Financial's associates saw a measurable increase in their financial confidence.

Bread Financial