Case Study: Zookal achieves a 50-day ecommerce relaunch and streamlined fulfilment with Brightpearl

Zookal top of the class with Brightpearl after firm aces test of its retail operations

Zookal is an Australian edtech retailer founded in 2011 that serves over a million customers across the Asia‑Pacific with textbooks, eTextbooks and digital learning services. Rapid growth exposed the limits of its legacy stack—spreadsheets, a homegrown CRM and a creaking Magento store—leading to inventory inaccuracies, integration headaches and time‑consuming manual order entry just weeks before the critical back‑to‑school period.

Zookal moved to Brightpearl and Shopify Plus and went live in 50 days, gaining an integrated operations platform and out‑of‑the‑box integrations. The change delivered synchronized inventory, streamlined picking/packing and warehouse workflows, faster fulfillment and full operational visibility, enabling the business to scale reliably and meet peak‑season demand.

Zookal

Ahmed Haider

Chief Executive Officer and Co-founder