Case Study: Wolverson Fitness achieves a 300% productivity boost and saves a full-time role with Brightpearl

Wolverson Fitness is leader of the pack thanks to powerlift from Brightpearl

Wolverson Fitness, a West Midlands-based maker and distributor of functional fitness equipment (including the BISON brand and UK/Ireland distributor for Assault Fitness), sells via two Shopify sites to both consumers and commercial clients. Fast growth since its 2009 launch left the business struggling with manual processes, stock overselling and disconnected systems that could not keep pace with demand.

In 2016 Wolverson implemented Brightpearl as a central operations platform, going live in about 120 days and gaining native Shopify integration, automation, demand planning and real-time analytics. The result: a 300% productivity boost, elimination of overselling, automation that replaced a full-time role (about 40 hours saved per month), and the agility to scale quickly during sales spikes and the pandemic.

Wolverson Fitness

Jason McCarthy

Managing Director